Co Founders

Terry Canning

Co-founder & CEO

Terry grew up on a dairy farm and after graduating with an MEng from QUB in 1995 spent the next 9 years working in a Software Architect/Management role for various telecommunications companies e.g. BT around the world including Silicon Valley, Canada and China. His primary role in this time was managing a number of datacomms related projects.

In 2004 he founded FarmWizard, a cloud based software product which allowed livestock farmers to easily maintain legislative and performance records. The product was architected and developed by Terry on the Microsoft technology stack and sold both directly and indirectly to farmers growing a large customer base worldwide. As the world’s first cloud based livestock management system it attracted the attention of a number of enterprises across the protein supply chain. FarmWizard now manages over 4.2m animals worldwide. Terry grew the company to 10 people prior to the acquisition. In 2015 FarmWizard was majority acquired by Wheatsheaf, part of the Duke of Westminster's £15bn Grosvenor group with the remainder of the company being acquired from Terry in 2018.

Adam Askew

Co-founder & CTO

Adam has a proven track record of delivering commercial AI solutions in the health tech sector. Adam is the Senior Architect for Philips Digital & Computational Pathology Life Sciences Division, where he was responsible for the development and delivery of 'TissueMark', a deep learning-powered application to automatically detect and quantify cancer in tissue samples and provide a high throughput workflow to support pathologists in their downstream decision making.

In this role Adam led a team of 12 Data Scientists, Algorithm Engineers & Software Engineers to produce these market disruptive AI driven solutions. He enjoys strategic thinking, problem solving and building an effective team. Prior to Philips Adam was an early employee in PathXL, a Belfast startup which was eventually acquired by Philips Health Care in 2016. Adam was responsible for delivery of cloud enabled web applications before moving into a lead position for image analysis. He played a major role in developing the software portfolio prior to the acquisition.

Dr Jayne Brady MBE

Co-founder & Strategic Advisor

An engineer at heart with extensive board experience and track record of success that transcends blue-chip corporations, start-ups and funding ecosystems. Over twenty year’s leadership experience including Partner in Venture Capital firm with £100Mn+ funds under management.
Experienced Non-Executive who has managed and mentored SMEs in Ireland, UK, China and India, spending extensive periods overseas. Recently recognised for services to the NI economy with both an MBE and honorary doctorate.
Fellow of both the IoD and IET (Institute of Engineering and Technology) with strong established professional network within industry, academia, government and funding providers with senior representation within professional bodies. Advisory roles include Entrepeneurial Expert, Said Business School at Oxford University, IoD Committee (NI), Engineering Policy Group (N), UK Research Institute in Secure Hardware and Embedded Systems (RISE), QUB ECIT Strategic Advisory Board and Young Enterprise (NI).


Professor Neil Robertson

Non Executive Director

Neil is a world-renowned professor in computer vision with an expertise in human facial recognition. He is CTO/founder of AnyVision one of the worlds fastest-growing facial recognition companies with offices in the USA, UK, Singapore and Israel.
Neil is the Professor of Research for Image and Vision Systems and Director of Research, Queen’s University Belfast. He started his career in the UK Scientific Civil Service with DERA (2000-2002) and QinetiQ (2002-2007) and was the 1851 Royal Commission Fellow at Oxford University (2003–2006). His autonomous systems, defence and security research is extensive. Highlights include 5-year EPSRC Programmes UDRC Phase 2 (2012-2017) and 3 (2018-2023), and the EPSRC RAS CDT (2013-2018). Neil is a leader in the commercialisation of computer vision research.

David McCleary


David McCleary is the former Head of Product Development for Digital and Computational Pathology in the Life Sciences division of Philips. After completing a BEng Degree in Computer Science in 2008 at Queen’s University Belfast, David undertook a MPhil research project investigating the high performance, rapid analysis of medical images. After completing the MPhil, David took up a full time position as Software Development Manager at PathXL responsible for managing and coordinating the resources and processes to deliver software releases of digital pathology software solutions, while helping to define the vision, definition and strategy for the development team by driving project initiatives that deliver on the PathXL vision. During this time David built the team from a single person to a team of 36 and introduced agile software development principles such as continuous integration, evolutionary development, automated tests and customer collaboration in order to build products more quickly and with higher quality. In June 2016 PathXL were acquired by Royal Philips and David was promoted to Head of Product Development for the Life Sciences division within the Digital and Computational Pathology business unit

Animal Welfare Experts

Sophie Mahendran

Animal Welfare Consultant

qualified from the University of Nottingham in 2012. Following graduation, Sophie completed an Internship, ECBHM Residency at the Royal Veterinary College and a Masters in Veterinary Epidemiology and Public Health. She then spent several years as a Teaching Fellow at the University of Surrey vet school, covering production animal teaching across the curriculum. She became a European veterinary specialist (European College of Bovine Health Management) in 2018 and RCVS recognised specialist in 2019. Her research interests include cattle lameness and calf health, mainly focused in the dairy sector. She is RoMS accredited and is an experienced Health and Welfare auditor for Herd Health Consultancy. She started a PhD at RVC in 2019.

Bethany Griffiths

Animal Welfare Advisor

Beth graduated as a veterinary surgeon from the University of Liverpool in 2019. Throughout her training she has focused on dairy cattle lameness, taking a year out to complete a Masters of Research in Clinical Science (Veterinary Science) focusing on the epidemiology, causes and effects of lameness in dairy cattle. She has written several peer reviewed papers and presented her research at national and international conferences. Having completed her veterinary studies, she is now undertaking a PhD at Liverpool, funded by both the BBSRC and AHDB. The aim of which is to investigate what causes common non-infectious lameness causing lesions in dairy cattle. She has been a ROMS accredited mobility scorer since 2017.